Gym attendance is changing. The days of signing up to one gym for a fixed period, often as long as a year, are almost over. We’re turning our backs on joining fees, contracts full of complicated small print, and the risk of financial penalties being imposed if we want to change our minds about belonging to a particular gym.
Instead, these days, it’s all about spontaneity, convenience and value for money. More and more gyms are signing up to a pay-as-you-go system akin to that used for mobile phones: Under schemes such as the payasugym network, you create an online account, top it up with credit, and then use that credit to buy gym passes at participating gyms. You can buy a single gym pass for a single workout, or you can take advantage of the discounts on offer for buying one month, three months or six months worth of gym passes. Gyms participating in such schemes have been dubbed -gym pass gyms- because they function on this system of passes rather than fixed membership, though many offer both.